Riches in our Cupboards
8 November 2008 by Jean Johnson
Americans! We Can Eat Well & Tighten Our Belts! There was a time when only the rich could afford expensive spices. Ah, yes. We all remember the famed Spice Route to Asia. Just Google it, and you’ll find maps, mystery, and intrigue. You’ll find references to cardamom, turmeric, ginger, and cinnamon. Those wonderfully exotic sticks and pods and powders.
So, what better way to eat well while tightening our belts than to make full use of the riches in our cupboards. Of the full range of spices that are there just waiting for us to pop the lids.
At the signing in Welches, Oregon today at Wy’east Book Shoppe and Art Gallery, I’ll be demonstrating precisely that: dipping pears into fragrant, mysterious allspice, lacing the flax meal for quinoa logs with cardamom, and stirring cinnamon into the cottage cream for stuffing the dates.
For those who have Cooking Beyond Measure, this isn’t news. You’ll recognize the image pictured here, as well as the recipes. If you’ve not tried them yet, the holidays are a great time. More they are all innocent sweets, no sugar need apply. Finally, they are affordable. Hence the name of my presentation today at Wy’east: We Can Eat Well & Tighten Our Belts.
PS-Speaking of presentations and Cooking Beyond Measure, we’re doing pretty well getting the message out. My calendar is nicely filled with a slide show and reading at Portland’s book fair, Wordstock this weekend, and loads of other signings & samplings at bookstores and markets, especially my beloved New Seasons Markets where two stores in particularly sell through the books in amazingly prompt fashion.
Here’s a blurb the Willamette Week ran on us, complete with times for my gig at Wordstock:
[November 5th, 2008]
You really should read: Cooking Beyond Measure
When’s the last time you read a cookbook with a sociopolitical agenda (aside from The Bush Family Cookbook)? Portlander Jean Johnson is waging a one-woman crusade against the insidious forces of measuring cups. And, it turns out, people (and by people I mean The Washington Post, Miami Herald and a slew of other hungry publications) are starting to listen up. The author, cultural historian and gardener argues that recipes, with all their rules and regulations, pretty much kill all the fun in cooking. And with her recent book, Cooking Beyond Measure, she damn well means to get you thinking—and eating—again. Sounds tasty. KELLY CLARKE. 1 pm Sunday, Nov. 9. Northwest Writers Stage.
Indeed it’s been just over 2 months since we launched Beyond Measure and The Washington Post gave us that first impressive ink. In that time we’ve sold over 500 copies. We’re in Barnes and Nobles stores (not just the .com), Powell’s Books, and indys from Vermont to San Francisco. Not bad for being a new kid on the block with a brand new idea.
Perhaps one reason is that in addition to being a book for our health and wealth, Beyond Measure is all about empowerment. And that message surely wasn’t lost on Laura Marble, a writer in Tucson at The Explorer:
Last week, Jean Johnson asked me such a question.
“How did cooking turn into a rote exercise in following directions?” the Oregon-based food writer inquired as we talked on the phone. In an instant, my decade-long bout of boredom with kitchen duty became completely understandable.
Johnson already knew the answer to her question, having just written a book that addresses it.
“Cooking Beyond Measure” tells about the origins of precise recipes — the kind that turn supper into the equivalent of a small chemistry experiment — and goes on to suggest that measuring cups are to blame for America’s modern obsession with take-out windows and crinkly packages.
“Cooking Beyond Measure” is a cookbook, but its recipes sound more like friendly conversation snippets: “Smash some cranberries in a mortar with some orange segments.” “Stir an egg or two into leftover vegetables.”
Johnson figures people aren’t set on earning a Scout badge at the end of a tiring day of work. They just want a quick and tasty meal, and if that means having to hand over authority to one more demanding expert in their lives — in this case, a cookbook — then frankly, they’d rather order out.
Johnson, like me, grew weary of handing over control of artistic endeavors early in life. Maybe it started with paint-by-numbers art projects.
“You think this is something that’s going to turn out perfect, and all I have to do is paint by the numbers,” Johnson said. “But that implies I have the focus to do it and I’ll find satisfaction in doing it. I’m not sure we ever did.”







I’ve unceremoniously bagged my share of whole tomatoes for the freezer this season and even made a pot of sauce. But drying food’s been on my mind–for reasons that will be revealed in the coming weeks. So here they are on my mother’s bakers rack. Red plumpers all lined up in a row. You can also see I did some on a pallet in the background, not having time to fiddle with making a proper frame. I have a couple branches from some pruning this year under the pallet to help with air circulation, so we’ll see out it goes.
